If you haven’t launched a fitness challenge yet, consider doing so immediately. Why?
Well, I created this post to answer that question exactly. Here, I’ll be showing you all the wonderful things that a fitness challenge can do for your business.
Keep clients engaged and motivated
A fitness challenge is a great way to motivate the people you train, whether they are your personal training clients or gym members.
When people work out as a group on the same exercises geared towards the same results, they get this sense of support and community that you just can’t get with individual plans.
Tweet: When people work out as a group on the same exercises geared towards the same results, they get this sense of support and community that you just can’t get with individual plans.
Participants can also provide feedback to each other, which takes some of the burdens off you.
Provides guidance and milestones
Fitness challenges are especially great at providing guidance. This is excellent for people that are working out from home. They get a sense of what they’ll be doing day by day.
Besides the structure, a fitness challenge can also serve as achievement milestones. There’s a beginning, an end, and depending on how you’ve structured it, specific milestones within the challenge’s duration.
That makes it easier for participants to follow through.
Spread the word about your offers
A fitness challenge is a great way to promote your business. And people are always looking to join one because they are an excellent way to stay in shape. You can use your challenge to attract potential clients to your business or gym and give them a taste of what they can expect.
Tweet: You can use your challenge to attract potential clients to your business or gym and give them a taste of what they can expect
[bctt tweet=”You can use your challenge to attract potential clients to your business or gym and give them a taste of what they can expect”]
Doing the tasks, working with people with similar goals will sell your business harder than any pitch you could give yourself.
If you’re having trouble getting people to join your challenge, I break everything into simple steps for you in this blog post.
Grow your email list
You’re going to have many people coming your way during this challenge. And because they are drawn by your activities, you know they are interested in your offerings.
You can use an opt-in form on your website to get their email before sending them to the fitness challenge group. You don’t have to pay a dime either because platforms like MailChimp offer a free plan.
If you’re using Facebook as a distribution platform, you can also receive email submissions there. Simply create a question form before they join the group. Here people can tell you how they found your challenge, their specific goals for joining, and of course, their email address.
Make some extra money
If you decide to charge a small fee for your fitness challenge, you can make some money from it. It probably won’t be as much as you make from training clients, but you also won’t be doing a lot of the work.
It helps to create a defined plan for your fitness challenge before it launches. After that, you only have to show up and deliver the content.
[bctt tweet=”It helps to create a plan for your fitness challenge before it launches. After that, you only have to show up and deliver the content.”]
Since you’re charging a small fee, consider providing extra value, like a live Q&A session or weekly accountability meetings.
The bottom line
There are a ton of benefits to be had from launching your own fitness challenge. But deciding to start one and actually making it happen are two different things. Luckily, I have a free x-page PDF that highlights everything you need to know. You can download it by clicking the link below.