Audience Builder

Take prospects from “I didn't even know you existed” to “I’m signing up for your program right now!”

You know what?

Your audience is anyone who knows you exist, likes you, and trusts you enough to listen to what you say. You must know by now that you can’t just create a program and expect people to show up.

It doesn’t work like that.

That’s why you announce your program without any response. While people may know you, they aren’t members of your audience.

Building your audience is taking people (including those you’ve never interacted with and people who see you every day) to a point where they are constantly eager to hear what you have to say.

Building your audience is critical because

Now, I’d like to tell you a secret.

Building an audience isn’t as hard or as expensive as it may seem. Sure, you’ll need to put in a lot of work, and sure, you may not see results the very next day.

But if you follow proven systems, you WILL build an audience eager to sign up for your program.

The audience builder copywriting package is full of copy strategies that increase your popularity and get more people to know, like and trust you.

The audience builder is best for:

Building an audience and establishing credibility
Selling your programs in the short to medium term

It’s great for you if

You have a target audience, unique differentiator, and niche
You want to invest in a medium-term strategy for generating leads and filling your program
Your primary client source is referrals, and you’re looking to change that
You want more clients

What’s inside?

An elaborate questionnaire that describes your ideal audience

This questionnaire will help me understand your coaching practice, your ideal audience, and what they stand to gain from following you. You’ll also provide other details like the info you wish to share with your audience and anything else I need to know.

A 30-minute copy strategy session

During this, we discuss what you’re doing right now and how I can write copy to multiply those results. We’ll also get into any information you didn’t provide in the questionaniare

Weekly blog posts (1000 words max per blog)

Blog posts are a great way to educate your audience, give them valuable information, and position yourself as a thought leader.

They help your readers understand the value you bring to their lives and give them fresh ideas that will help them right now

Weekly emails (300 words max per mail)

Email sequences are designed to help nurture your leads by providing free valuable insight, highlighting their problems, and painting you as the ideal solution.
Emails are also great for informing your audience of new programs and updating them on your recent activities.

Lead magnet (starting from 500 words)​

Everybody who visits your website is a potential member of your audience. They might have stumbled onto your website, but more often than not, they are visiting because they are fascinated by what they’ve heard of you.

The lead magnet helps you qualify these leads, offer them something for free, and give them a chance to join your awesome mailing list, ensuring that they keep getting your high-value mails.

A lead magnet is usually a downloadable PDF that contains valuable, actionable information that the reader can use to improve their lives right now.

LinkedIn posts (8 posts)

Do you have thousands of followers on LinkedIn, but your posts average 5 likes? This can help.
I’ll write social media posts that make you relatable while also helping you to communicate your value to your exact target audience.

LinkedIn posts are a fantastic way to introduce yourself to your audience, get them to relate with you, and even announce any upcoming events you might have.

The overall strategy

The lead magnet adds people interested in what you do to your mailing list. Everyone on that list will then get regular emails that introduce your blogs and current events, and give them valuable information that they can use.
Alongside your blogs, LinkedIn posts and emails will keep you in the mind of your growing audience and put them in a position to buy your programs when you eventually announce them.

How much does it cost?

Your investment for the audience builder package is:


Customize your package

Do you have a specific idea of what you’re looking for?

Click the link below to customize a package based on your specific needs and budget.

What My Past Clients Have to Say

I'm not afraid to say that I'm not very good at writing copy; not sales pages, and certainly not emails. So when the time came to find a copywriter, we were grateful to have found Matthew. He didn't approach our project like someone who just wanted to do a job and get paid. He actually became a part of our journey. He firstly understood our business and the results we needed, and then created copy that delivered over and above.

He wrote about what we offered in a way that actually gave us a new perspective! We don't see ourselves working with many other copywriters in the future. We highly recommend him.

Peter Hingston
Explore Protech Entrepreneurial Haven