If you’re a fitness pro who wants to scale their business, you need a blog section. The longer you go without creating one, the more you lose in leads, credibility, and scalability.
Give me four minutes and I’ll tell you just how much you stand to gain by creating a blog section on your website. I’ll also give you no BS advice on how to get started.
Establish yourself as an expert
There are many ways to generate credibility as a coach, from certificates to client testimonials. But one effective way to convince people that you actually know your stuff is your blog section.
That’s because it can help you showcase your knowledge, experience and expertise. For example, if you’re a diet coach, dissecting a trendy diet, including why it’s great and common misconceptions will intrigue readers.
It shows that you understand the topic and that you’re in a great position to give reasonable advice.
Your blog posts can also help you showcase your previous results. In this case, you could talk about a client who hopped on the diet and experienced remarkable changes, based on the facts you’ve already discussed.
Over time, your website will become the destination for reliable information on topics in your niche, and that equals more traffic and leads.
Make your coaching more efficient
As your blog section grows, it will eventually make your job easier as a fitness coach. Clients who read your blog will know what results to expect, and what kind of plan they’ll have to follow.
And because the information is always there, you can give anyone the information they need. Consider, for example, a client who wants to lose weight but can’t understand why weighing herself every day is a bad idea.
Now, you could take the next 15-30 minutes explaining how weight fluctuates and all the negative mental health implications of seeing that on a scale. Or, you could send them a link to your well-written blog post, complete with recommendations on the best time to check your weight.
The same thing applies to information you want to share with your clients. It’s simply an efficient way to share information with more people.
The catch is that you’ll only enjoy this benefit after you’ve created an extensive blog section. And that’s more reason why you should begin immediately. Your future self’s daily schedule will thank you.
Connect with other Fitness Pros
A helpful blog section isn’t just useful to your business. Other coaches in your niche can share your resources to smoothen out their own workflows, too.
Think about it. You’re probably following a handful of blogs for reliable information on new resources and strategies in your industry. Only a few brands are able to do this, which is surprising because it’s not that difficult.
With a well-defined content strategy, your website can become the go-to resource, helping you connect with fitness professionals in your industry. Over time, you can even diversify to coaching and mentoring other fitness pros based on the strategies that you are currently using to grow.
Build and engage your own community
If you’re planning to build a community of clients and prospects, a blog section can be invaluable for you.
By creating and sharing useful information, you’ll gradually create a loyal following of people who look forward to your content. But this part is tricky because the content needs to be dialled in.
For example, if your ideal client is a working mom who barely finds the time to exercise, your blog could give information on how to carve out time, boost productivity, and how to get the most out of your workout.
Your content will be very different for someone who’s looking to develop a fitness lifestyle and can give it as much time as necessary.
Eventually, you can build a community like a Facebook group where members communicate and support each other. This then feeds back into your content because now, you know what your readers are struggling with and you can create resources to meet their needs.
Promote your program
Did you know that 60% of people buy a product after originally reading a blog post about it? (ryrob) What better way to introduce your product than by creating a blog post? There you have enough room to explain the features, benefits, and expected results.
This becomes even more useful when you’re trying to automate your sales process as much as possible. For example, offering a limited-time challenge with pre-recorded sessions. You can just add the post to the awareness state of your sales funnel.
It’s even more effective than informing them via emails. That’s because 61% of people spend thrice as much time on blog posts as they do on email content. With a blog post, they can ready, digest the information, and then make an informed decision.
As a bonus, you can even use it as a lead magnet by converting the product information into a downloadable document (infographic, short pdf, or even a worksheet.)
How to make the most of your blog section
Hopefully, at this point, I’ve convinced you that you need a blog section for your coaching business. And it’s not just about creating one, it’s also about making it as effective as possible.
But it’s one thing to know you need a blog section. It’s another thing to use it effectively, and get the best results.
Here are three strategies – that I’ve tested – that you can use to supercharge your blog section.
Use a lead magnet
Lead magnets are basically free items that you exchange for contact details. For example, I have a free ebook on my homepage that you can download to learn everything you need about launching a fitness challenge.
The great thing about lead magnets is anyone who submits their details are interested in something you offer. You can then send them more information about your products and offerings.
Lead magnets are wildly effective at improving your conversion rates. Up to 50% of marketers get more conversion thanks to them (wpforms).
Focused call to action
Most people won’t get to the end of your blog post. They jump in, get the info they need and leave. It that hurts my feelings 🙁
But when they do reach the end, be sure to include a call to action at the end of every post. Your call to actions could be asking people to subscribe to your newsletter, share the post on social media, leave a comment, or join your fitness Facebook group.
Call to actions ensure that you make the most of your blog post.
And before you roll your eyes, allow me to make my point.
Like most fitness pros, you now know that a blog section and knowledge base will be instrumental to their success. The problem is how to get started.
The blank screen is one of the scariest things you can deal with, and it can suck up so much of your time. But you don’t have to face it.
I’ve been facing it all my career, and have developed strategies to deal with it effectively. I can help you create kick-ass content that focuses on your audience and help you achieve all the results we just discussed.
Even if you’re not keen to start yoru blog section, let’s have a virtual sit-down and talk more about some of the strategies you can use.
Hit the big yellow button and let’s have a chat!