Newsletters help you stay connected to your audience. With these, you send regular messages directly to your receivers’ inbox, which makes it more likely that they’ll read it.
Newsletters are great for generating traffic to your website, selling products and services, and even knowing more about your audience.
Email sequences, on the other hand, help move people through a specific journey. They are particularly useful for moving people from knowing little about your business to being loyal advocates.
Email sequences can also help prepare your readers for specific events like free online exercise classes and webinars.
Newsletters and Email Sequences are perfect for you if;
You need more sales
Email newsletters are some of the most effective ways to generate sales. According to statistics, they have an ROI of about $42 for every $1 spent.
Many people make the mistake of pushing their products and services to their readers. Instead of making you sales, this can actually tank your open rate and even lead to unsubscriptions.
My approach will be to establish your business as a source of helpful information and resources. Depending on the service you provide, I can help you create newsletters that offer helpful exercise and weight loss tips, as well as awesome recipes.
Once your audience understands your value offering, they’ll be more inclined to buy your products.
You have an upcoming event
Email sequences are awesome for creating excitement. If you have an upcoming webinar or challenge, I use email sequences to get you as many attendees as possible.
Every email will inform your readers about what they can expect, and answer any questions they may have. I’ll also help your readers understand how much better their lives will be after attending.
If you want maximum attendance for your event, an email sequence is the best way to achieve it.
Want to maintain a relationship with your audience
One of the benefits of in-person coaching is that it lets you build a relationship with your clients.
The good news is that you can establish a relationship if you’re coaching over zoom or Facebook. The only difference is, you’ll have a little more work to do.
And that’s where I come in.
My job as a copywriter is to help you communicate with your clients via newsletters. Every time they receive an email from you, they become more aware of your expertise, offerings, and more importantly, availability.
What results can you expect from newsletters?
I understand. As a business owner, you need assurance that every penny spent will yield a return, or you’re basically throwing money away.
According to Mckinsey and Company, email newsletters are 40 times more effective at helping businesses land new customers than Facebook and Twitter combined.
That means that for every client you land on Facebook, you could potentially get 40 with the same investment in email marketing.
Statistics also show that you will reach 15 to 25 out of every 100 people you send an email. That’s because unlike other forms of marketing where your reach is determined by algorithms (social media) and visits (blog posts), emails are delivered directly to each person.
The estimated investment for newsletters and email sequences
Prices per email start from $25
How do you get started?
It’s pretty easy actually. You can set up a FREE 15 minute face-to-face with me so we can talk about your needs and where to get started.
We’ll discuss where you are in terms of content, where you’re trying to go, and how blog posts and articles can take you there.
Click the big yellow button to set it up.